Projects

SurvAI

began as Persona Simulator

Synthetic personas created on-demand for product and market research

Built
September 2024

Why I made it

Ask one model what people think and it tends to produce one smooth, average answer. I wanted to know whether simulated people could retain distinct backgrounds, preferences and contradictions across a research conversation.

What it became

SurvAI created synthetic personas, had them answer surveys and hold AI-to-AI Mom Test interviews, ran those conversations in batches and assembled conclusions across the population.

What happened

The working system explored both the promise and the central failure mode of synthetic research: models can simulate a useful range of perspectives, but only when the persona construction and prompting resist collapsing everyone toward the same voice.